Many Republican and Democratic strategists are openly skeptical of Donald Trump’s presidential campaign — except for its outreach to voters who rarely pay attention to politics.
The strategy to reach “low-propensity voters” is getting serious attention from political operatives, who say they’ve seen evidence that the unconventional outreach is both comprehensive and forceful. It’s enough, they say, to undercut the belief that Democratic presidential nominee, Kamala Harris, has a more effective get-out-the-vote operation, a potential difference maker in a race expected to be decided by as few as tens of thousands of votes.
The strategy includes media outreach, digital ads and mail, all focused on people who usually don’t vote but might be enticed to support Trump this year. And the campaign’s efforts are getting reinforcement from outside groups and local pols who also see an opening among those voters.