The Republican Party’s Plan to Win Over Black Men Is a Mess

Absent any national infrastructure, outside groups are attempting to devise strategies of their own.

Trump Black Conservative Federation
President Donald Trump told attendees of the Black Conservative Federation’s annual gala that he was being “indicted for you, the Black population.” Andrew Harnik/AP

Pastor Darrell Scott called former President Donald Trump earlier this month to tell him he was working on a plan.

“We’re going to try to get you 25% [of the Black men],” Scott, who co-founded the National Diversity Coalition for Trump in 2016, recalled telling the former president in an interview with NOTUS.

“Well, I’m already at 28% right now,” Trump said, according to Scott — a remark he perceived as a joke. Trump won 6% of the Black vote in 2016, and that number grew to 8% in 2020.