One of the most anticipated interviews of the election wasn’t recorded on a mainstream soundstage, or with a journalist at all. It was in a small studio in Austin, Texas with a comedian who announces mixed martial arts fights.
More than 10 million people viewed the “Joe Rogan Experience” interview with Donald Trump within the first 12 hours of it being posted on YouTube. The video had over 750,000 views in the first hour before the episode even made it to major podcast platforms, like Spotify or Apple Podcasts.
In an unstructured and candid three-hour conversation with Rogan, Trump came prepared, stuck to his classics and tried his best to get a coveted endorsement.