A Texas GOP Group Is Turning to Latinos to Help Flip Seats. It Swears It’s Not DEI.

Project Red TX is recruiting and promoting candidates in South and West Texas. As a result, it could change the makeup of the party.

Latino Voters AP-22070086169545
Project Red TX aims to get more South Texans to consider voting red. Eric Gay/AP

ZAPATA, Texas — As Texas Republicans try to turn the state’s remaining blue corners red, they’re running into a big problem: a lack of candidates.

The national party isn’t doing much to help. Neither is the state GOP. So a group called Project Red TX is attempting to fill the void, beginning in 2018 with a super PAC that had an admittedly low bar for which candidates it would support.

“We had criteria that we were looking for. Our first choice was a Hispanic female. Our second choice was a Hispanic male, looking at surnames,” said Cat Parks, who worked with Red TX during the 2022 cycle and is now president of the Coalition Por For Texas. “The third choice was anyone willing to put their name on the ballot.”