Sen.-elect David McCormick grabbed the only GOP Senate win in a swing state this year, and the brain trust behind that victory may have created a playbook for future GOP campaigns to follow, NOTUS’ Alex Roarty reports. In short, worry less about ad time on local news and more about ad time during literally any football-related content you can find.
Low-propensity voters were an early campaign focus. But by late October, there were still politically disengaged voters who supported Donald Trump but likely still didn’t know who McCormick was. And McCormick absolutely needed those voters.
“They don’t read the news, and particularly over the summer, they don’t watch TV, they just consume very little media,” McCormick adviser Mark Harris told Alex. The campaign went all out trying to engage them, with field programs and constant appearances with Trump.