After parts of reliably blue states lurched to the right in 2024, Democrats said the party needs to revamp not its policies, but its messaging to win back voters.
Democrats from blue states told NOTUS that they remain confident that their policy positions are the right ones. But that won’t matter if voters don’t know about those policies — and some said Democrats are doing too little to get out the message in blue states.
“Democrats have stopped sometimes showing up in some of what would be tougher communities, our communities that are pink or trending red,” said Rep. Nikki Budzinski, who represents an Illinois district that leans Democratic. “And we need to show up and talk about our story and how we’ve delivered for these communities and make the real pitch and rebuild that trust.”