Inside the Democratic Battle to Go Viral

Days before Election Day last year, Sen. Cory Booker went to then-Majority Leader Chuck Schumer with a problem.

“We’re way behind,” Booker told Schumer.

Republicans were dominating podcasts and social media. While the likes of Joe Rogan were supercharging Republican rhetoric, Booker showed Schumer that online engagement for Senate Democrats was comparatively “anemic.”