Biden Has Lost Support Among Black Voters. His Allies Blame Misinformation.

Operatives in South Carolina poured their money and focus into a targeted “voter education” campaign across the state. They say it paid off.

South Carolina Democratic primary voters at a Richland County early voting site.
Saturday’s Democratic primary was a testing ground for Biden’s popularity among Black voters. Sait Serkan Gurbuz/AP

Democratic Party officials in South Carolina don’t think there’s a lack of enthusiasm among Black voters but rather, a lack of good information that’s keeping people from supporting President Biden’s reelection.

Ahead of Saturday’s primary, operatives on the ground poured their money and focus into a targeted “voter education” campaign across the state’s 46 counties in an effort to better show what Biden has done that included a 30-stop bus tour in both urban and rural locations. If they can prove their work moved the needle, even a little bit, these efforts could be replicated by Democrats nationwide.

“We needed to educate our voters and create a space for our candidates to come talk about their record,” Christale Spain, South Carolina’s Democratic Party chair, told NOTUS on Saturday. “That’s really why we launched this historic effort, to fill what I feel is an information gap and not an enthusiasm gap.”