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Democrats Concede: Republicans Are Finally Making Good Spanish-Language Ads

After years of messaging that sounded like it was run through Google Translate, Republicans are making inroads with Latino voters. “They’re dialing in, and we’re not,” one Nevada Democrat said.

Latino Voters AP-22070086169545
Spanish-language ads are up by more significant;y compared to 2020, with the most acute increase in Nevada. Eric Gay/AP

Republicans say they have finally figured out how to do a Spanish-language political ad.

Abraham Enriquez, founder of a group that focuses on engaging Latinos in politics and supports Republican Hispanics, shared a political ad last week aimed at Nevada Democratic Sen. Jacky Rosen.

“This is hands down one of the best ads of the cycle, in any language. It nails the way blue-collar Mexican American men talk,” he said on X. “This is the kind of cultural savvy conservatives need to win with Hispanics.”