Republicans are talking directly about reproductive rights. Democrats are talking tough about the border. And both parties say their new, more aggressive message is meant to correct a mistake made during the 2022 midterms.
How well each party executes its newfound approach could go a long way toward determining which controls Congress and the White House next year.
Both abortion and immigration hurt Republicans and Democrats at the ballot box in 2022, according to political strategists from both parties, in part because each preferred to talk about more politically favorable subjects rather than tackle the issues head-on.