How Project 2025 Turned Into the GOP’s Biggest Political Loser

It’s also become a major liability for The Heritage Foundation — and staffers at the conservative think tank know it.

Donald Trump

Republican presidential candidate former President Donald Trump speaks at a campaign event in Grand Rapids. Paul Sancya/AP

There’s a good reason Donald Trump and his campaign are so desperate to distance themselves from the classified-sounding “Project 2025”: The Heritage Foundation’s blueprint for a second Trump administration is politically radioactive.

A Democratic operative who has seen private polling on how a number of issues could move the 2024 presidential election — like health care, the economy and immigration — told NOTUS that, improbably, no issue was benefiting Democrats more than Project 2025. And, predictably, Democrats are capitalizing on the unpopular plan.

Democratic lawmakers and campaign operatives are trying to attach Trump and Republicans to Project 2025 at every opportunity, which, it turns out, hasn’t been too hard. According to Rep. Jared Huffman, the founder of the “Stop Project 2025 Task Force,” one of the reasons they’ve had such success connecting Trump to Heritage’s plan is because voters intuitively believe the former president would institute many of these proposals if he gets another chance in the White House.